E-commerce marketplaces are big business. In 2016 approximately US$1.09 (AUD$1.43) trillion worth of goods were sold on the world’s 18 largest marketplaces, accounting for 44 per cent of online sales transacted around the world.
Australia may be a relatively small country population-wise, but we punch above our weight when it comes to e-commerce, and an increasing number of consumers want to shop on marketplaces like Amazon, eBay, Catch, MyDeal, Trade Me… the list goes on.
While shoppers are attracted by the ability to browse and buy many different brands through a single platform, for retailers the benefits of selling on marketplaces are simple—you get access to a vast community of customers who trust the platform they’re purchasing on.
However, getting started can be confusing and it’s hard to know where to begin. That’s why we decided to focus the very first RetailBiz Special Report on this topic. In partnership with ChannelAdvisor we have compiled a collection of best practice advice, insights and practical tips to assist you no matter where you are on your e-commerce journey—whether you’re considering signing up to a marketplace or are already riding the marketplace wave.
In the report we deep dive into the Australian marketplace boom—why are they so popular and how can you get in on the action? There’s also an in-depth case study featuring Target Australia’s approach to eBay and stats that show just how big the likes of Amazon and eBay are.
We also got all of our e-commerce marketplace questions answered by ChannelAdvisor managing director Simon Clarkson and put together a practical checklist of ‘dos and don’ts’ to ensure you’re on the right track.