E-commerce site Etsy.com has released its ‘direct checkout’ functionality for Australia.

The online marketplace’s direct payment platform also known as ‘direct payments’ is a payment method that sellers choose to enable, in addition to PayPal and other existing payment methods, that allows buyers globally to pay for their item using a credit card, debit card or Etsy gift card without being redirected away from the site.

Nine new currencies have been added (GBP, CAD, AUD, EUR, NOK, SEK, CHF, DKK, NZD) to reach 15 markets: Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Norway, Netherlands, New Zealand, Sweden, Switzerland and UK. This allows more than 90 per cent of members to transact in their own currency.

“More than 25 per cent of all transactions in our marketplace involve sellers and buyers in different countries,” Kruti Patel Goyal, Etsy VP of international, said.

“Adding new currencies and payment options, in addition to translating the site into new languages, makes the global commerce happening on Etsy feel local. We are continuing to add localised solutions that accelerate our growth around the world.”

Adopting direct checkout also leads to higher conversion and sales as buyers do not have to leave Etsy to complete their transaction, resulting in fewer friction points between sellers and buyers in different countries.