Lion has launched a customer portal and app, designed to streamline its customer experience with a more agile, efficient and coordinated ordering platform.

Lion Australia managing director, David Smith said the first-in-market Lion Marketplace app showcases Lion’s focus on being the easiest supplier for its customers to do business with.

“Our customers right across the industry – whether it is publicans, hoteliers, club managers or restaurateurs – need the support we can give them as they continue to recover from the pandemic and the challenges that they have continued to face as a result including labour shortages and supply chain disruptions,” Smith said.

“The app enables them to do business with us where and when it suits them with complete ordering functionality at their fingertips. We have basically redefined and redesigned our digital ordering platform, focusing on a usable, mobile-first experience, making life easier for our customers in local venues across Australia as they continue to recover from what has been an extraordinarily challenging period.

“Since its launch late last year, we are now seeing 6,000 orders through the app on a weekly basis, which is a testament to the usability of the platform.”

The new customer portal and app offers a range of new features including access to Lion’s full catalogue online and the ability to track order status, real-time stock visibility and access to promotions, save favourites, view and pay invoices, including access to billing history, support available on web and mobile.

There are more features in the pipeline including downloadable brand assets, business tools and insights, mobile notifications, and more.

Lion digital director, Robb Simpson said Lion Marketplace offers Lion customers a streamlined ordering experience so they can move at pace as they run their businesses.

“Lion has long prioritised its customer feedback through our ‘Voice of the Customer initiative’, but we accelerated our response to this in the last two years. The feedback emphasised three themes – creating an easy self-service and ordering experience, improving cash management, and reducing administration, and we are pleased to say this new digital solution does all three – plus much more,” he said.

“The platform is easy to navigate and intuitive. Our customers love it and we are still offering them the flexibility to choose their preferred option so if they like using the web portal, then they can continue using that as well.”

The Lion Marketplace app can be downloaded from the Apple and Google app stores.