Australia’s largest barbeque and outdoor furniture retailer, Barbeques Galore, is partnering with digital commerce consultancy, Amblique and global technology Platform as a Service (PaaS) company, Marketplacer to grow online sales by 300%.
Barbeques Galore will introduce a comprehensive third-party marketplace strategy, enabling the business to onboard new suppliers, scale its range quickly, and provide a more personalised and integrated shopping experience.
The announcement is an extension of the business’ recent work with Amblique to migrate its ecommerce offering to Salesforce Commerce Cloud and will leverage a new partnership between Amblique and Marketplacer that gives Amblique customers access to Marketplacer’s technology.
Barbeques Galore CEO, Angus McDonald said investment in digital capability is central to the retailer’s strategy to deliver an engaging omnichannel experience for customers.
“Amblique has supported us to align our business with Salesforce technology to help us grow in this space, and it is exciting that we are now able to make use of the Marketplacer platform through this channel,” he said.
“The new marketplace offering will create a world-class online shopping experience that extends our offer well beyond the four walls of local stores, affirming our place as Australia’s destination for the complete whole-of-backyard and outdoor experience, building a true online community.
“We have big ambitions to grow our private product range, and with Marketplacer’s technology, we plan to onboard many new sellers and products to accelerate our growth trajectory. We already have a great list of brands, but we are confident this extension will set us up to make our third-party selling model very easy.”
Amblique CEO, Stephanie Byrne said the partnership is a great example of how the consultancy firm can support customers by expanding on the traditional ecommerce approach.
“Our recent partnership with Marketplacer puts us in an ideal position to give Barbeques Galore customers the best possible user experience. With their new, strong performing ecommerce store, we can drive more sales opportunities by giving shoppers everything they could want under one roof. This also gives us the opportunity to generate valuable, unified customer data via Salesforce Commerce Cloud to inform smarter marketing and sales strategies.”
Marketplacer is certified for the Salesforce partner marketplace, adding capability to Salesforce Commerce Cloud’s enterprise customers to sell third-party products through its Salesforce Commerce Cloud instance.
Marketplacer co-founder and executive chairman, Jason Wyattsaid the company isexcited to be partnering with a like-minded Australian company in Amblique to enable more local retailers the ability to access its platform and simplify growth.
“Our connector program with Salesforce Commerce Cloud provides an easy way for companies to create a best-in-breed third party marketplace strategy quickly, without having to navigate the complexities of multiple systems that don’t talk to each other. We are thrilled to be a part of Barbeques Galore business transformation and support their team in reclaiming the backyard space.”