Adobe has confirmed the general availability of Adobe Experience Platform (AEP) AI Assistant, previewed at the Adobe Summit in March 2024.

The new offering enhances productivity through generative AI, while democratising access to enterprise applications by bringing more individuals into content production and insights workflows.

AEP enables organisations to build a single view of customers and engage them on every channel, used by leading brands including The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, Real Madrid and others.

With AEP AI Assistant, brands can deliver value through a conversational interface that provides a deeper understanding of data and an ability to streamline workflows. 

Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimiser and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.

These capabilities are brought to life through generative experience models, which capture Adobe product knowledge and insights based on an organisation’s unique data, campaigns, audiences and business goals.

Adobe Experience Cloud senior vice president, Anjul Bhambhri said, “AI assistants are driving a paradigm shift within enterprise software, dramatically lowering the barrier to entry for new use cases and also first-time users. Adobe is in a unique position to provide an out-of-the-box solution that can harness data to deliver insights and automation, given the scale of profiles, campaigns and interactions already being processed through Adobe Experience Platform.”

AEP AI Assistant performs a range of operational tasks, providing insights that reduce time spent on problem exploration and resolution. For example, tap AEP AI Assistant to get quick answers to product-related questions such as “How do I build an audience segment?” or “What is an identity map?” while troubleshooting unfamiliar scenarios and reducing the need to open support tickets.

Brands will soon be able to leverage AEP AI Assistant to generate everything from new customer experiences to audiences for personalisation campaigns and visualisations for data analysis. This will include generating entire marketing assets such as emails and web pages with copy, design and images via Adobe Firefly.

AEP AI Assistant will also deliver creative briefs that accelerate content production, auto-generated through existing assets such as PDFs, slide decks and Word documents. To support automation, AEP AI Assistant will organise data segments into folders to ensure that AI-generated content meets brand-approved standards.

Upcoming capabilities will enable teams to simulate outcomes and optimise marketing efforts in less time and with greater precision. Users will be able to access predictive insights that answer complex questions including “How many conversions should I expect from this segment?” and “How would that change if I applied an additional segment filter?” AEP AI Assistant will be able to recommend next-best actions such as a custom promotional offer for a specific set of customers.