Woolworths has snatched Myer’s executive general manager merchandise, Penny Winn, appointing her as director multi-channel.

In this new role Winn will consolidate Woolworths’ multi-channel strategies and help drive the company’s online offers across all trading divisions. She will also take responsibility for customer engagement and analytics, including the Everyday Rewards program.

As a result, this has left one of Australia’s largest department store restructuring their executive team.

Judy Coomber, group general manager fashion and accessories, will also now assume responsibility for the cosmetics business, global sourcing offices, quality assurance and quality control and concessions.

Adam Stapleton, group general manager mens, home and entertainment will also now assume responsibility for the domestic supply chain, merchandise planning, and store & business support.

Both Stapleton and Coomber, as well as Megan Foster – group general manager marketing and brand, Tim Clark – group general manager property and IT, and Marion Rodwell – general counsel and company secretary, will now join Mark Ashby, Nick Abboud and Greg Travers on the executive management group.

Additionally, Rob Gregory, general Manager e-commerce, will report directly to the company’s CEO Bernie Brookes in response to the increasing demand by customers for an integrated offer across our stores, the internet and mobile devices. Rob has already made significant progress in this role over the past 12 months

As a result of the move, Brookes will have direct oversight of the implementation of Myer’s multichannel strategy.

“We have also been focussed for some time on making sure we have the right skills in place to address key areas of opportunity like further developing our multi-channel offer and strengthening our MYER one loyalty program,” Brookes said.