Global leader in luxury gym equipment for home and commercial use, Technogym has unveiled a new immersive showroom at Melbourne’s premier destinations for high-end contemporary furnishings and design solutions, Pure Interiors.
The ‘showroom within a showroom’ concept marks a paradigm shift for the fitness and design industries, transforming Technogym’s equipment into elevated design objects.
Technogym home business director, Giulio Gasperini said, “Technogym is pleased to collaborate with Pure Interiors and bring luxury wellness to the finest Australian homes. Pure stands among Australia’s most famed designer furniture destinations and Technogym is proud to be alongside fellow Italian brands including Arclinea, who like Technogym shares the distinguished design by Antonio Citterio.
“The Armadale showroom is open daily to offer immersive wellness experiences and interior design consultations to homeowners and architects and interior designers alike.”
Pure Interiors founder and director, Anita Schmied added, “A pioneering figure in the luxury space, Pure Interiors believes that the mark of a premium service is the balance of high-quality products and exceptional service delivery. When such balance is achieved, not only is the outcome excellent but the entire design experience is elevated, as meaningful connections form between people and products.
“Inspired to build relationships, Pure Interiors ensures that its exclusive brand partnerships, collaborations with architects and designers, and individual work on client projects reflect the company values of balance, quality, and care.
“Pure is thrilled to collaborate with Technogym. Enveloping visitors with a sense of luxury and warmth, the Armadale showroom is the ideal space to experience Technogym’s designer fitness equipment.”