Luxury retailer TAG Heuer has opened a flagship store in Brisbane’s CBD, marking the brand’s continued expansion in the Australian market.

With flagship stores already in Sydney and Melbourne, the Brisbane store represents the next phase for the Swiss watch brand’s retail concept strategy that will eventually see flagship stores in every key city in the country.

The Brisbane store is inspired by its French-designed Sydney flagship and occupies Brisbane’s Edward and Elizabeth Streets.

“We are excited to bring the full TAG Heuer lifestyle experience to Brisbane, a city that has always embraced our brand with great passion,” Philip Richards, TAG Heuer general manager for Australasia, said.