Colliers has announced that Swiss watchmaker, Longines will open its doors at 110 William Street in Perth in 2024. This strategic move is part of Swatch Group Australia’s expansion, contributing to the growing array of luxury brands in Perth, Western Australia.
Longines has secured 139 square metres of space, creating a dynamic convergence alongside Tag Heuer and Chanel, further enhancing the landscape of luxury brands in Western Australia. It joins existing Longines locations in Melbourne CBD, Chadstone, Brisbane, and Sydney.
Colliers retail leasing expert, Joel Humich said, “The Swiss watchmaker and jeweller, Swatch Group, is set to open its second Perth location in 2024. Following the earlier opening of Swatch, Longines is the next global watch brand to establish itself in Perth CBD.
“The corner tenancy at 110 William Street, Perth is considered to be one of the prime retail locations in Perth, due to its high foot traffic, mall frontage, and nearby complementary retailers.
“Longines will play a pivotal role in elevating the CBD retail experience, enriching the lively precinct along Murray Street. The exceptional quality and prominence of these brands underscore Perth’s position as a growth opportunity for Australia’s luxury retail landscape as Perth continues to attract retailers and consumer spending.”
Colliers director of research, Nik Potter added “The second quarter of 2024 has witnessed robust rental growth for CBD retail in Brisbane, Perth and Adelaide. This growth is driven by strong local markets and significant investment in CBD precincts, attracting more visitors to these prime locations.”