By Aimee Chanthadavong

Peter Alexander has been crowned retailer of the year by Crown Casino since opening its doors last November.

Ann Peacock from Crown told Retailbiz that the Crown Retailer of the Year Awards, which is now in its third year, acknowledges the excellence of Crown’s retailers.

“It is necessary for Crown to recognise the retailers with these awards as it acknowledges their hard work and commitment to providing the best in service and presentation possible,” she said.

The criterion for winning the award includes store presentation with regular audits taking place every few months, customer service, business attitude, marketing and promotion of the business, participation in Crown marketing activity and sales performance.

The previous winners of the awards have been Nine West and Sunglasses Hut.

Crown now houses a mix of fashion brands including Mimco, G-Star Raw, Zu Shoes, SABA and Marcs, as well as luxury brands like Burberry, Prada and Louis Vuitton.

“The aim of creating such a varying mix of retailing at Crown means that there’s something for everybody. Such a variety of retailers under the one roof makes Crown the most convenient place to shop where patrons have access to absolutely everything they could possibly need from the worlds finest watches and jewellery, the perfect dress or suit, to Gold Class Cinema Tickets or pair of bath slippers,” Peacock said.
“It is also to meet the needs of our customers – international fashion brands familiar to international customers create a compelling offer that will add to the overall Crown complex attraction and provide a quality and substantive retail offer to our Signature Club members.”