The ABC Shop has moved into Melbourne's already-iconic shopping centre, Emporium. The store is located on Level 3 of the complex.

“We are very pleased to open our newest ABC Shop in Melbourne’s premier retail precinct," said ABC Commercial director Robert Patterson. "We’ve had a presence in the city’s CBD for more than 30 years and this store builds on our reputation as one of Australia’s most innovative retail chains.

"We provide Australians with a unique experience of their ABC; giving the expert service that our audiences value and a vast array of quality products that celebrate the richness of the ABC’s content offering.

From the media release:

"The new ABC Shop fit-out provides customers with a state-of-the-art design, including the hard-to- miss large glass panels in iconic ABC Commercial brand colours, two reading areas, a Kids activity zone, live ABC news feed on the shop digital signage, an in-store kiosk connected to ABC Online; as well as over 8000 products. They range from books, audio, DVDs, music, toys and clothing as well as licensed products from Doctor Who and triple j. Customers can choose from the Top 10 selections of DVD, books, music and the new release products or browse the shelves for the latest Classic 100 CD or Rake DVD."