World renowned Italian luxury fashion houses, Missoni and Brunello Cucinelli, will unveil their flagship Australian stores at 25 Martin Place, joining a line-up of premium brands including Valentino.

“As we reach the final stages of the reimagined 25 Martin Place, we are excited that Missoni and Brunello Cucinelli have chosen to launch their flagship operations at 25 Martin Place alongside top-tier international designers in the prestigious Castlereagh Street precinct,” Dexus executive general manager for industrial, retail and healthcare, Stewart Hutcheon said.

“These premium and contemporary retail experiences will transform the iconic boulevard of Castlereagh Street into a modern runway of luxury retail in Sydney’s CBD, with each luxury brand meticulously selected to curate a premium global shopping experience.”

Missoni is a globally recognised name across the fashion and design industries for its fine craftsmanship and iconic chevron pattern. Brunello Cucinelli will launch their ready-to-wear men’s and women’s collection, shoes, bags, small leather goods and accessories into the Australian market.

The family owned Graaf Group, a property acquisition, development and management company, continues to expand its portfolio of luxury fashion retail, prestige property and high-end hospitality venues.

“As exclusive licensee we have chosen 25 Martin Place to launch the Missoni and Brunello Cucinelli flagship stores in the Australian market. Missoni and Brunello Cucinelli are in many of the world’s luxury precincts across Europe, Asia, the Middle East and the United States of America,” Graaf Group founding director, Gennaro Autore said.

“We are delighted to bring these fashion ateliers to Sydney, extending their global presence as they join many of the world’s most applauded fashion houses in the Australian market.”