lululemon athletica has opened the doors to its new lululemon Marion store in South Australia. It is the brand’s third location in South Australia, adding to its existing Rundle Mall and Burnside stores, and the 36th store in Australia since entering the country in 2004.

lululemon’s continued expansion demonstrates the brand’s commitment to the Australia and New Zealand market, according to area director, Trevor Holland.

“We are thrilled to be expanding our presence in South Australia, with the arrival of our lululemon Marion store. This new store, along with the additional retail projects we have delivered this year, allows us to introduce the brand to new guests while meeting more of our existing guests in new and refreshed spaces,” he said.

“The new lululemon store in Marion offers an elevated brand expression, with a greater assortment of the product our South Australian guests they know and love.”

The 297 square metre lululemon Marion store is located at Westfield Marion, the largest shopping centre in South Australia.

In store, guests can browse an extensive range of lululemon products across the men’s, women’s, and accessory categories. This includes lululemon’s core On The Move, Yoga, Run and Train ranges as well as the new ‘Play’ category, which currently includes new products for golf, tennis and hike.