Plants Plus network is seeing more independent garden centre business operators join its network.

Group buying power, access to an industry leading marketing program, retail development expertise, and administrative and supply synergies are some of the factors influencing the move.

In just over 12 months, four new members have joined in Queensland and a further two businesses in New South Wales. This represents a 20 per cent increase in members in these two states alone, taking Plants Plus retail footprint to more than 70 members nationally.

Ann Sanfey, Plants Plus marketing manger, said the move by independent retailers to join the Plant Plus movement will help them establish a competitive edge in the local market.

“Being a Plants Plus member means independent retailers are part of national success story. We are experiencing strong growth, and that is down to the proven business support model and continuous innovations that leads to individual member success stories nationwide,” she said.

One example is Gena Campbell who owns a garden centre in Queensland but decided to join Plants Plus for its support network and business tools.

“Before, we were simply relying on the local newspaper and a bit of radio advertising to get the word out; now, we have a whole suite of marketing tools at our disposal,” she said.

“Our fresh new signage has already made an impact with the customers, and we’re looking forward to how using the catalogues and advertising in our local market will enhance awareness of our business and lead to better sales and profitability.”