Chadstone has welcomed a bespoke pop-up Hello Kitty Cafe to celebrate the 50th anniversary of Sanrio’s much-loved character.

Fans, foodies and pop culture enthusiasts are invited to join Chadstone in celebrating the milestone event which includes an installation by prominent street artist, Sofles, limited-edition merchandise and school holidays program.

Presented in collaboration with Sanrio, the Hello Kitty Cafe is located within The Social Quarter at Chadstone and presents a menu inspired by Hello Kitty’s favourite foods including strawberry sandos, themed bento boxes, strawberry iced matcha lattes, cakes, cookies, and coffees.

The 30-seat cafe accommodates walk-in only and will offer a grab-and-go counter for takeaway Hello Kitty themed snacks and drinks. A pop-up shop within the cafe will present a new range of limited-edition Hello Kitty and Sofles collaboration products ranging from t-shirts and hoodies, totes and caps, to keyrings and drink bottles.

Coinciding with the cafe’s opening, renowned Australian graffiti artist, Russell Fenn, known by his alias Sofles, unveil a large-scale multidimensional artistic installation inspired by Hello Kitty.

“With so much negativity in the world right now, this is my way of lifting people up. I love that Sanrio let me express myself fully. This is my true take on one of the most iconic characters of our generation. Sometimes, you have to break the rules to make your voice heard,” Sofles said.

The Hello Kitty festivities at Chadstone underpins the popular school holidays program until Sunday 6 October, with a dedicated kids precinct. Hello Kitty Main Street treats youngest fans to activities including designing their own Hello Kitty tote bags and keychains, craft, and a silent disco.

Tickets are available to purchase for $5 per child with sessions every 10 minutes daily from 10am until 4.20pm daily.

For the ultimate immersive experience, Hotel Chadstone Melbourne – M Gallery by Sofitel is offering a limited accommodation package in celebration of the 50th anniversary.

From $387 per night, Hotel Chadstone’s Hello Kitty package provides overnight accommodation for two adults and up to two children inclusive of breakfast and a merchandise pack comprising a Hello Kitty tote bag, cap, and mug.

Altus Rooftop Bar at Hotel Chadstone is running Hello Kitty High Tea from Thursday to Sunday weekly until 20 October. The bespoke menu offers Hello Kitty-themed savoury and sweet treats with packages starting at $85 per adult and $45 per child.