David Jones
SYDNEY, AUSTRALIA - NOVEMBER 03: XXX during the official opening of the new David Jones store at Barangaroo on November 3, 2016 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images for David Jones)


David Jones has opened its first boutique format store at Sydney’s harbourside Barangaroo precinct.

At just 1,369 square metres, the Barangaroo location is a departure from the retailer’s large department stores and will offer customers a curated edit across fashion, accessories and beauty. Visitors to the store will also have access to David Jones’ full collections through a same day click-and-collect service.

Targeting commuters who live and work in the Barangaroo precinct, the boutique is home to a new café concept that will open from 7am on weekdays serving breakfast and lunch.


David Jones


In a statement, David Jones CEO John Dixon said the new store is an exciting addition to the company’s inner-city offering.

“As part of this offering we will curate product ranges specific to individual precincts and develop premium services to enhance the shopping, styling and beauty experience for our customers,” he explained. “We look forward to sharing this with our customers at Barangaroo and being part of the evolution of this exciting new precinct.”


The Barangaroo store could be the first of many David Jones boutique offerings (Photo by Brendon Thorne/Getty Images for David Jones).


The Barangaroo store could be the first of many David Jones boutique offerings, with the retailer announcing plans to open a second small format store early next year. Located in Brisbane’s Fortitude Valley, the James Street store will operate across four levels and, like Barangaroo, product will be specifically curated for the location.

“James Street is one of the Brisbane’s most vibrant shopping and lifestyle precincts making it an ideal location for our new boutique format,” said Dixon. “This dynamic format enables us to deliver an innovative store experience in a smaller footprint, with a customised fashion and beauty offering and specialised services.”

In line with the boutique approach, both the Barangaroo and James Street locations will offer a personal shopping suite and a range of beauty services.