The Country Road Group continues to expand its presence at Sydney Airport with the introduction of a Country Road store in T2 – the country’s busiest domestic terminal.
The new store joins the company’s other brands – Mimco and Witchery – that are already located at the airport.
Country Road managing director Sophie Holt said Country Road has chosen Sydney Airport as its exclusive airport store.
“Country Road is a perfect fit for T2. From the workplace to the weekend, from everyday essentials to aspirational pieces, the store will offer a range of womenswear and women’s accessories, appealing to both the corporate and the leisure traveller,” she said.
“This is a great opportunity to expose Australia’s most iconic brand to a new audience, as Sydney Airport has over 37 million diverse passengers a year.”
Country Road worked closely with designers Meacham Nockles McQualter to develop the store concept in keeping with its relaxed style. Inspired by the modern Scandinavian aesthetic that maintains the distinct sensibility of the Country Road brand through clean lines, the store will feature the use of natural timbers and crisp white accented with graphic black. The new outlet at Sydney Airport’s T2 boasts more than 100 square metres of floor space.
Andrew Gardiner, Sydney Airport general manager of retail, said Country Road would be well received by domestic travellers.
“We are constantly evolving our retail mix, with almost 70 new tenancies set to become available in 2013-2014 across T1 and T2, and with brands like Country Road on board we’re confident of continuing to enhance our customers’ airport experience.”