By C&I Week

Arnott’s has launched legal proceedings against Unilever’s Streets ice cream brand over Streets’ Blue Ribbon Mint Slice.

According to court documents obtained by the Australian Financial Review, Arnott’s has launched legal action in an attempt to block Streets from selling its Blue Ribbon branded Mint Slice ice cream, claiming consumers may be misled into thinking the product in is collaboration with the biscuit maker and contains Arnott’s Mint Slices when it does not.

Arnott’s and Streets have previously partnered together on products, and according to the AFR, in 2014 struck another deal to collaborate, with both reportedly signing confidentially agreements, however, the deal eventually fell through. Arnott’s said through this previous ‘alliance’ with Streets it shared.

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This story first appeared in C&I Week.