Fashion brand Viktoria & Woods is expanding its presence in Australia with the opening of one boutique in Melbourne and two stores in Sydney.
The boutique at Westfield Doncaster is designed with double-height ceilings and sculptural spatial planning, exploring volume and shape, and a muted, tonal palette that reflects the brand’s aesthetic.
Meanwhile, Sydney’s Strand Arcade flagship store combines respect for the location’s heritage with a contemporary take on the brand’s style. Additionally, a redesigned boutique at David Jones Bondi Junction will offer a more curated and personalised customer experience.
“This next chapter of growth is incredibly energising. As we expand our retail footprint, each new boutique allows us to connect with our community in a more meaningful, tangible way – bringing the full expression of our brand to life across the country,” said Margie Woods, Founder and Creative Director of Viktoria & Woods.
Each boutique showcases work by local artisans and designers, showing the brand’s support for local talent. The spaces feature vintage furniture, ceramic sculptures by Kerryn Levy, artworks by Skye Jamison and Kathryn Dolby, and vases by Hattie Molloy.
Other elements include decorative lighting by Volker Haug, a custom cantilever point-of-sale by Zak Frenkel, and furnishings by Hali and Henry Wilson.
Next month, Viktoria & Woods will open the Burnside Boutique in Adelaide at Burnside Village Shopping Centre. The design will follow the architectural language of the Rundle Street store, with clean lines, Newport blue accents, and a minimalist palette.
Designed by Annabell Kerr, the boutique will continue to display the work of Australian creatives through ceramics and custom furnishings.