The Iconic has announced the addition of several new local and international brands across its Designer and Trend categories, further strengthening its curated offering for style-conscious customers across the region.
Over the coming weeks, the platform will welcome a number of highly anticipated new-to-site labels in womenswear, including iconic Australian designers Carla Zampatti and Bianca Spender, New Zealand designer Wynn Hamlyn, and contemporary Nordic lifestyle brand ARKET. Parisian label MM6 Maison Margiela has also joined The Iconic’s Designer range, featuring collections for both women and men.
In menswear, the Designer collection will be further enhanced with the addition of high-end streetwear brand Les Deux and award-winning label Wales Bonner, known for its distinctive tailoring.
For trend-focused shoppers, The Iconic will introduce a new wave of cult and contemporary favourites such as Australian brand Decjuba, accessories label Heaven Mayhem, statement womenswear from I.AM.GIA, and sought-after footwear label Naked Wolfe.
These additions bring The Iconic’s total portfolio to more than 1,500 Australian and international labels.
“We are thrilled to welcome our new Designer and Trend brands to THE ICONIC, with household names like Carla Zampatti and Bianca Spender, a particularly significant milestone for us,” said Gayle Burchell, Chief Commercial and Sustainability Officer at The Iconic.
“Being the customer’s trusted first choice for fashion, means curating the best of global design and local creativity. These launches strengthen our assortment but importantly give our customers fresh inspiration and access to brands we know they want.”
The expansion reflects The Iconic’s continued focus on evolving its assortment to meet shifting consumer demand, balancing global designer names with emerging local talent and trend-driven labels. The new collections are set to arrive ahead of the event season and key retail periods.
Shoppers can explore The Iconic’s full suite of brands at theiconic.com.au/brands.
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