Sportswear retailer Stylerunner has teamed up with media personality and fashion muse Martha Kalifatidis to release a 20-piece capsule collection of everyday essentials.
The capsule collection launches on July 1 for Stylerunner VIPs, and on July 2 for the general public, and will be exclusively available on the company’s e-commerce site and in selected stores across Australia.
Inspired by Kalifatidis’ signature style, the collection features bold colours, effortless basics, and essential winter staples. It includes oversized sweats, sweaters, knits, and layered basics that can be dressed up or down, worn as a set, or incorporated into an existing wardrobe.
“This collection was born from my real life. I wanted to design a wardrobe that feels effortless but still looks put-together – for when you’re running out the door but still want to feel confident. These were the pieces I wish I had every morning,” said Kalifatidis.
For the campaign, Kalifatidis invited three of her close friends and personal inspirations namely Michelle Banares, Paris Wycherley, and Casey James, with each of them bringing a unique style to the collection, highlighting everyday versatility and confidence.
“Working with Martha has been an absolute dream. She understands her audience and the Stylerunner customer, because she is our customer. She’s authentic, fashion-forward, and always on the go. This capsule is such a true reflection of who she is and what Stylerunner is all about: style that’s effortless, versatile, and designed for real life,” said Alisha Thornley, Head of Marketing at Stylerunner.
In celebration of the launch, a Meet & Greet event with Kalifatidis will be held at Stylerunner’s Armadale store on July 3, Thursday, from 9:00am to 11:00am.
Attendees will have early access to shop the collection in-store, with Kalifatidis present to share her styling advice and talk about what inspired the range.