Palm Angels will launch fragrance lines for both men and women in 2027 through a long-term licensing agreement with Revlon.
The partnership also involves Revlon developing scented body care products for the luxury streetwear fashion label.
Palm Angels is known for its collaborations with Missoni, Tod’s, and Barbour. After being acquired by Bluestar Alliance in February 2025, the brand plans to partner with more cultural leaders.
In the past year, Palm Angels teamed up with brands like Moncler and the Argentine Football Association.
“Revlon’s expertise and capabilities will allow us to enter the fragrance business with confidence. Palm Angels has always aimed to create a lifestyle experience for our customers rooted in street culture that extends beyond clothing, and fragrance is a natural next step to shaping this world upon the brand’s 10-year anniversary,” said Joey Gabbay, CEO of brand management company Bluestar Alliance.
“This partnership with one of Europe’s most exciting fashion brands is both transformative and full of potential for Revlon. As we focus on accelerating Revlon’s fragrance business, Palm Angels is a fantastic partner who will help us reach new, prestige audiences, in new geographies and across new distribution channels,” said Michelle Peluso, CEO of Revlon.