rebel is set to open a new store on Level 1 at Westfield Bondi.

rebel is set to open a new store on Level 1 at Westfield Bondi on Thursday, spanning almost 3000sqm, which is 50 per cent larger than its previous location.

The new store boasts of rebel’s premium Customer Experience concept with interactive areas for basketball, soccer, and virtual gaming.

It will feature top brands including Lorna Jane, Ell/Voo, Nike, Muscle Nation, Saucony, Crocs, Altra, and Salomon.

“With rebel’s rCX concept designed to redefine expectations of what retail should be, it’s only right that one of Australia’s leading shopping locations has the very best of what a rebel retail experience can provide,” said Gary Williams, rebel’s Managing Director.

“Bondi represents the perfect location for our latest store, a place where sport is woven into the fabric of this vibrant community. We have been working alongside Westfield in trying to find the right space to meet our customers’ expectations for some time.”

As a promotion, rebel will offer 100 Lucky Door Prizes to the first 100 rebel active members in-store on Thursday, June 5, and Sunday, June 8.

Prizes will include vouchers ranging from $10 to $500. In addition, shoppers who spend $100 or more by Sunday, 15 June, will receive 400 bonus points, equivalent to $20, toward their next purchase.