German jewellery house Niessing has unveiled its refurbished boutique at Sydney’s Strand Arcade.
The store features elements such as the Niessing Heritage Wall with the signature Spannring and a selection of wedding rings displayed through large windows that offer a glimpse into the jeweller’s designs.
Founded in Germany in 1873, the brand has expanded its footprint worldwide and brought its designs to Australia over 150 years later.
“The Strand Arcade is the perfect home for our Australian flagship. The refurbishment honours the building’s historic charm while introducing a refined, modern interior that reflects Niessing’s design ethos—creating a truly unique destination,” said Sandro Erl, CEO of Niessing.
Niessing’s latest collections include the Topia Vision line, the Setario Edition in updated colourways, and an expanded range of Spannring pieces.
The Topia Vision range is inspired by surreal landscapes, and the Setario Edition in Mocha embraces the season’s colour with earthy tones.
The Spannring collection now comes in more styles and can be worn as necklaces or bracelets for any occasion.
The renovated boutique adopts a ‘retail museum’ concept centred around the Niessing Heritage Wall.
The brand’s signature pieces are presented in well-lit wooden cases, while new panoramic window displays on the left bring in natural light to enhance the customer’s shopping experience throughout their visit.
Jewellery specialists are ready to assist customers with trying on designs, customising pieces, and crafting bespoke creations. The Niessing range is available in-store on the ground floor of Strand Arcade or online at niessing.com/en-AU.
“The Strand Arcade is one of Sydney’s iconic retail destinations and we aim to help create memories for the clients who come and visit us there. Every person who enters our store is an individual, and we strive to help them spark emotions and tell their own stories through our jewellery,” said Erl.