Natalie Marie Jewellery has opened a new atelier in Paddington, reflecting the brand’s values of connection, craftsmanship, and conscious luxury.
Situated on William Street in Sydney, the new NMJ store offers a tactual and immersive experience of the brand.
Created in partnership with Australian artisans, the space features handmade elements from co-founder Daniel Fitch’s vision to works by sculptor Tom Butterworth and furniture designers Mr & Mrs White.
“It was essential that this space not only reflected our jewellery pieces, but the process and philosophy behind their creation. We wanted to create an environment that feels immersive, authentic and educational – where people feel invited into our world, not just to browse, but to connect,” said Natalie Fitch, NMJ’s founder and designer.
Alongside NMJ’s handcrafted fine jewellery, the Paddington atelier will showcase a rotating selection of Australian art, launching with a new series by contemporary artist Ash Holmes, reflecting colours and themes of place, permanence, and transformation.
Her work is inspired by the Elara collection, which highlights Australian Origin Gold and Champagne Diamonds.
The Elara collection consist of six rings, with signature designs including Seren Solitaire, Alba Cluster, and the Orrin Toi et Moi.
“Each piece tells a story of origin, of commitment, of something greater than ourselves,” said Fitch.
Natalie Marie Jewellery said that it respectfully acknowledges the Miriwoong, Gija, Malgnin and Wularr peoples, the Traditional Custodians of the land on which the Argyle Diamond Mine is located.
The Elara Collection will launch on July 1, 2025, both online and in-store.