Koala has collaborated with Bluey to launch the Playtime collection, a new range designed for the realities of modern family life — from cubby-building chaos to bedtime calm. The collaboration combines Koala’s sustainable design expertise with Bluey’s playful world to create furniture that adapts as children grow.
Building on the success of the Playtime range, the newly launched Snoozytime collection extends the partnership into the bedroom with furniture made to evolve alongside kids through every stage.
The Snoozytime Bed Base features adjustable heights, an optional guard rail, and a removable Bluey headboard cover that can be swapped out as children get older. Paired with the antimicrobial, water-resistant Snoozytime Mattress, the set offers comfort and practicality in equal measure.
The Snoozytime Pillow marks Koala’s first foray into kid-sized pillows, ergonomically shaped for smaller heads and shoulders. It includes antimicrobial protection, washable covers, and PFAS-tested textiles for added comfort and durability.
Koala’s award-winning FlipBed design has also been reimagined as the Playtime Sofa Bed, infused with a Bluey twist. With the addition of a Bluey Cubby Tent Kit and a range of bright colours, the sofa bed easily transforms from a sofa to a play cubby or sleep space within seconds.
Designed for everyday family life, it features removable, washable covers, water-resistant materials, and an optional storage ottoman for convenience.
“The Playtime collection brings together two Aussie icons in a way that feels fresh, functional, and full of heart. We’ve created designs that are made to be played on, slept in, and loved for years to come,” said Rory Costello, Country Manager at Koala Australia.
Jacqui Shilson-Josling, Head of Licensing, BBC Studios ANZ, said the collaboration celebrates the shared values of both brands.
“Bluey is all about celebrating play and family moments, and this collaboration with Koala brings that essence into the heart of Australian homes. We’re proud to see the Bluey brand inspiring creative partnerships like this one, which combine design and storytelling to make everyday family life even more fun for fans.”
The Koala x Bluey collection is available exclusively at koala.com/bluey, including the Playtime Sofa Bed, priced from $2,090 to $2,640, and the Snoozytime Bundle featuring the Bed Base ($790–$890), Mattress ($490), and Pillow ($90).