Footwear brand Hush Puppies has introduced a refreshed brand identity along with its Spring Summer 2025 collection under the theme “Walk on the Bright Side.” The range highlights the brand’s focus on optimism, comfort, and individuality, encouraging customers to be confident through vibrant and comfortable footwear.
The SS25 collection combines sun-inspired energy with comfort, offering designs for both men and women. Featuring over 30 new styles in soft pastels, neutral shades, and subtle gold finishes, the line-up includes statement sandals, dress shoes, strappy heels, and loafers that reflect current trends like T-bar straps and sculpted silhouettes.
The collection integrates Hush Puppies’ signature comfort technology: Deep Comfort, Genius Fit, Zero G, and Bounce, designed to provide cushioning, support, and natural movement for enhanced fit. Since 1958, the brand has built its reputation on blending innovation and style to redefine casual comfort.
Hush Puppies continues to innovate by merging technology, craftsmanship, and colour, aimed at inspiring a new generation of feel-good footwear. The SS25 Walk On the Bright Side collection is available in-store, online, and through select David Jones and Myer retailers nationwide.
“This season marks a playful new chapter for Hush Puppies. We’re bringing a fresh, optimistic energy to the brand while staying true to our comfort-first DNA, because feeling good never goes out of style,” said Ivana Liistro, Head of Hush Puppies.
“Whilst comfort remains at the heart of our ethos, we are embracing a vibrant new identity. We look forward to inspiring consumers to walk on the bright side, every day.”