Campaign Monitor has acquired ecommerce platform, Conversio, to introduce a new product offering, CM Commerce, designed for retail businesses that want to accelerate growth through advanced email marketing.

CM Commerce gives retailers the ability to easily create professional, automated email campaigns that streamline engagement throughout the customer lifecycle, build loyalty and increase conversion.

CM Group CEO, Wellford Dillard said, “Conversio is one of the most highly rated and highly reviewed apps in the Shopify store. Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organisation.

“We now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Salithru as they expand their business.”

Small business owners can easily integrate their storefronts with the platform to begin utilising features such as abandoned cart emails, post-purchase surveys and product reviews. The platform guides users through every step in campaign development with pre-built workflows for a range of email marketing tactics from simple to advanced. CM Commerce also offers users the ability to track key metrics such as conversion performance, list growth and average order value.

CM Group chief product officer, Cody Bender said, “Small business owners, especially those who rely on ecommerce to drive sales, typically don’t have access to expert marketing resources. CM Commerce is here to change that. Between the turnkey integrations we offer with the most popular ecommerce platforms and a library of ecommerce-focused pre-built campaigns, businesses can start sending email campaigns almost immediately.”