Endeavour Group has named Jayne Hrdlicka as its new MD and CEO, effective January 1, 2026, pending receipts of necessary regulatory approvals.
Prior to officially assuming the role, Hrdlicka has agreed to frequently meet with the company, providing the board and the executive chairman the opportunity to engage on key business matters as appropriate.
Hrdlicka previously served as CEO and MD of Virgin Australia for over four years.
Prior to that, she served as the CEO and Managing Director of A2 Milk Company and was the Group CEO of Jetstar Group.
From 2010 to 2016, Hrdlicka also held a position as a non-executive director at Woolworths Group, which then included Endeavour Group’s leading liquor brands and the ALH Hotel Group.
“Jayne has a proven track record leading consumer-facing businesses to success. She has led many complex organisations and delivered significant shareholder value by capturing the true potential of a company’s brands and assets,” Ari Mervis, executive chairman at Endeavour Group, said.
“The board believes Jayne is the ideal candidate to lead Endeavour Group through its
next phase of both growth and transformation.”