Eagle Eye, a SaaS company specialising in loyalty and personalised marketing solutions, has partnered with Ecrebo, a point-of-sale (POS) marketing provider, to enable real-time, personalised messaging for large-scale retailers.
Ecrebo’s POS software allows businesses to engage with customers directly at the checkout and it is used by major supermarkets and specialty retailers in Europe and North America.
Eagle Eye’s AIR platform, on the other hand, is designed to deliver tailored loyalty experiences and promotions across multiple channels.
The partnership will enable retailers to include targeted messages, offers, and loyalty rewards on both digital and printed receipts.
It will also support various applications, such as encouraging loyalty sign-ups, promoting app downloads, and delivering customised product recommendations, and will allow suppliers and third-party partners to run marketing campaigns through receipts.
“At-the-till marketing is a proven method of increasing customer engagement and delivering effective promotions; through this partnership, Eagle Eye and Ecrebo are supercharging retail marketing at checkout,” said Tim Mason, Eagle Eye CEO.
“Eagle Eye’s expertise in digital marketing and loyalty makes them a natural partner, helping us expand our footprint and take smart receipt marketing to the next level. We look forward to a long and mutually beneficial relationship, generating meaningful results for retailers and their customers,” said David Buckingham, Ecrebo CEO.