David Jones shoppers will soon be able to earn and redeem either David Jones Rewards Points or Qantas Points every time they shop at the department store.
Shoppers can use the rewards earned from their in-store or online purchases at David Jones to access over 20 million reward seats, flight upgrades, hotel stays, and other travel perks.
The development comes as David Jones entered a landmark loyalty partnership with Qantas Frequent Flyer, to launch its new world loyalty program, David Jones Rewards, later this year.
“The new David Jones Rewards program is a key initiative under our Vision 2025+ strategy, which delivers a solid runway towards future growth and, most importantly, will deliver millions of Australians more choice, more value, and more rewards,” said Scott Fyfe, David Jones CEO.
“Of the 55 million visitors to our physical stores and 110 million visitors to davidjones.com each year we know a large number of our customers are also frequent flyers, so we’re thrilled to welcome the national carrier to our department store and give Qantas members access to the David Jones premium brand curation.”
Through the new David Jones mobile app, shoppers can link their memberships, track their points balance, and access exclusive benefits tailored to their preferences.
“One in two Qantas Frequent Flyers already shop regularly at David Jones, and once live, will offer members even more opportunities to be rewarded when shopping the brands they love,” said Andrew Glance, Qantas Loyalty CEO.
“The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories.”