Former Mosaic Brands CEO Erica Berchtold will join David Jones as its chief commercial officer, a newly created role within the department store chain, effective June 2, 2025.
Berchtold’s appointment comes eight months after the collapse of Mosaic Brands into voluntary administration.
In her new role, Berchtold will lead David Jones’ merchandise and supply chain.
“We are thrilled to welcome Erica into our business in the newly created role of chief commercial officer, which is an important part of our business plan for long-term, sustainable, and future-focused growth,” said Scott Fyfe, David Jones CEO.
Prior to Mosaic Brands, Berchtold served as CEO of The Iconic and as Managing Director of Rebel Sport & A-Mart Sports under Super Retail Group.
“I’m thrilled to be joining David Jones at such a pivotal time, as the retail landscape presents significant opportunities for evolution and growth,” said Berchtold.
“With a portfolio of leading brands, an exceptional store network, and a digital platform poised for accelerated growth, there is immense potential that lies ahead. I am looking forward to making significant and lasting contributions to this iconic retail business.”