Coles customers can now earn glassware credits that can be redeemed for European-made Spigelau glasses when they use their flybuys card at Coles supermarkets and Liquorland. The initiative is part of Coles’ new giveaway campaign that runs from today until January 28, 2020.

One credit will be earned for every $20 spent in one transaction and when customers have enough credits, they can redeem them for a box of two Spiegelau glasses starting from 25 credits at Coles supermarkets.

Coles chief marketing officer, Lisa Ronson said that glassware is helping to make the decision of where to shop this entertaining season crystal clear.

“We want to inspire our customers and give them something special to share with their family and friends. When we did the fresh food container giveaway earlier in the year, our customers loved it because it was something useful. This glassware is beautiful and looks great on the dining table when entertaining.”