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Bunnings to enter marketplace territory with MarketLink

Bunnings plans to launch an online marketplace to meet the changing needs of customers, as part of the continued evolution of its digital offer,

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MarketLink invites home and lifestyle retailers and manufacturers wanting to sell on MarketLink to qualify for its Trusted Sellers Program. The Bunnings website is the third most visited shopping and classified site in Australia.

Bunnings’ managing director, Mike Schneider said the hardware giant is already in discussions with a variety of home and lifestyle retailers and manufacturers.

“We’ve had a very positive response from sellers and we already have more than 8,000 products ready for launch on MarketLink in November,” he said.

Through MarketLink, Bunnings customers will have access to a wider range of home and lifestyle products not currently available in store including indoor furniture, whitegoods and kitchen appliances, home entertainment, kitchenware and homeware.

“MarketLink will feature a wide variety of products, including well-known brands, that are not currently available in Bunnings stores. This is about creating a highly curated range of products that extends and complements our in-store range, creating a one stop shop for our customers’ home and lifestyle needs – everything from the front gate to the back fence.

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“Our focus is on getting the offer right and we won’t launch until we’re comfortable that the offer is competitive and will be one that is valued by our customers.”

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