ANZ estimates its customers to spend a record $2.32 billion this Halloween, from October 25 to 31, marking a 10 per cent growth since 2022.
The data shows continued participation in the season, with consumer activity on food, entertainment, and retail expected to rise.
In 2024, leading categories for consumer spending included food, takeaway, entertainment, retail or goods, wineries, and bottle shops, indicating that Halloween is widely celebrated across various age groups.
“Halloween is now a cross-generational event with strong retail implications. Retailers can expect demand across food, clothing, and entertainment, as Aussies decorate their homes, go trick-or-treating, host parties, or attend events,” said Kate Britton, General Manager of Deposits and Payments at ANZ.
“With Halloween falling on a Friday this year, we expect even greater participation as Australians get into the spooky spirit.”
Gen X recorded the highest spending at $745 million, followed by Millennials with $697 million, and Baby Boomers with $465 million in 2024. Gen Z posted the highest year-on-year increase at 20 per cent.
Among the states, Victoria led with $613 million in spending, just ahead of New South Wales at $594 million. Each state exceeded typical weekly spending levels, reflecting Halloween’s expanding appeal across Australia.
According to ANZ’s 2024 Spend Data & Trends, total Halloween week spending in 2024 reached $2.28 billion, up 4.85 per cent from 2023. Western Australia, the Northern Territory, and South Australia saw the largest year-on-year gains, led by South Australia’s $29 per-capita rise, a 4.3 per cent surge from the previous year.
Western Australia topped spending per capita at $764, with a 4 per cent year-on-year increase. New South Wales added $20.1 million in extra spending, while the Northern Territory experienced the largest uplift at 4.9 per cent.
Read more: Halloween spending set to hit record $500 million in Australia