Amperity, an intelligent customer data platform, has launched the Identity Resolution Agent, a new solution designed to help marketers, retailers, and enterprise brands unify fragmented customer data and build an AI-ready foundation for business growth.
As economic pressures and rising customer expectations drive the push toward AI adoption, many organisations remain unprepared, according to Amperity.
The company cited a recent MIT Technology Review Insights study, which found that 78 per cent of global companies are not ready to implement AI tools like large language models (LLMs), citing disconnected and inaccurate customer data as the main obstacle.
Amperity claims that with its patented AI and machine learning capabilities, the Identity Resolution Agent provides marketers, retailers, and enterprise brands with a fast and intuitive solution to prepare precise, AI-ready customer data.
The tool manages the full identity workflow from data ingestion to matching and quality assurance, simplifying the process for data teams to deploy identity strategies and drive business value.
“AI is only as good as the data that fuels it. Our new agent gives data teams the power to rapidly transform fragmented customer records into a single source of truth,” said Tony Owens, CEO of Amperity.
“It turns structured, unstructured, and synthetic data into a strategic asset, accelerating the path to real business outcomes from AI.”
Founded in 2016, Amperity now has offices in Seattle, New York City, London, and Melbourne and serves over 400 brands worldwide including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts.