Slyp has introduced major product updates to its Go Rewards platform and mobile app, enabling retailers and suppliers to enhance customer experiences through the use of real-time data and AI.
Among these updates is Auto Earn, which provides loyalty card linking capability and real-time POS-to-CRM data connectors.
The loyalty platform has partnered with Visa, Mastercard, and Eftpos to permit customers to link their credit or debit card to their loyalty cards in the Go Rewards app.
Scanning will no longer be required at checkout to earn, simplifying the experience for customers and improving retailer insights for better and personalised offers.
In addition, the company is releasing Go Pilot, an AI-powered shopping assistant, and Brand Hub. Built into the Go Rewards app, Go Pilot uses receipt data to provide hyper-personalised experiences.
Its initial rollout, designed for grocery partners, offers users AI-generated meal recipes based on their shopping history and dietary preferences. Upcoming features will include smart shopping lists and autonomous purchasing capabilities.
Currently in its beta phase, Brand Hub lets retailers source personalised offers from suppliers at scale and send them directly to their loyalty members. Meanwhile, suppliers gain a single platform to fund and manage offers across multiple retail partners, improving customer reach, efficiency, and ROI.
“As AI transforms how people shop and interact with brands, the role of loyalty is evolving to become a critical centrepiece. It’s no longer just about collecting points, it’s about building meaningful, personalised experiences that turn transactions into interactions,” said Paul Weingarth, CEO and Co-Founder at Slyp.
“There’s a growing concern that the pace of AI innovation could leave many retailers behind. We’re focused on helping retailers navigate this change ensuring they’re equipped with the tools and data they need.”
Another feature in the Slyp Loyalty Platform is the Data Drop, which is powered by Slyp’s 35 POS integrations. Merchants can connect SKU-level customer data from in-store POS systems to their marketing and CRM tools.
“First-party data is no longer a nice-to-have – it’s the engine powering modern retail. Without it, even the best engagement tools fall short. What sets leading retailers apart are loyalty programs that go beyond points and discounts. The ones that surprise, delight, and build real relationships are the ones that will win in the age of AI,” said Weingarth.