Australia’s biggest media and marketing conference, Mumbrella360, is set to return to Sydney’s Carriageworks from May 27-29, 2025. Now part of The Intermedia Group, which also publishes RetailBiz, Mumbrella is offering all RetailBiz readers an exclusive 20% discount on tickets by using the code M360RB25.
While Mumbrella360 covers the full breadth of the media industry, this year’s focus on creativity, brand building and effective marketing makes it especially valuable for retailers and suppliers looking to sharpen their marketing strategies and maintain a competitive edge in a rapidly evolving market.
Over three days, attendees will have access to more than 90 expert speakers across ten dedicated content streams, each designed to address the major challenges and opportunities facing businesses today.
Retailers aiming to future-proof their marketing strategies will find value in the ‘CMO Unplugged’ panel, featuring top marketers from IKEA, REA Group and Goodman Fielder. Panellists will discuss how to remain culturally relevant, implement emerging technologies wisely, and measure marketing ROI — crucial knowledge for businesses seeking to boost customer loyalty and drive growth.
Other sessions highly relevant to the retail sector will explore the increasing role of AI in content creation and automation, including a case study from Endeavour Group’s general manager of brand, creative and operations, Katie Dally. A panel discussion featuring TikTok Australia’s head of partnerships, Amy Bradshaw, will examine how cultural presence can drive tangible business impact — a critical factor for brands looking to stay front of mind.
Further highlights include ALDI’s marketing director Jenny Melhuish and BMF’s creative leads sharing how bold, creative ideas can deliver real commercial outcomes. Specsavers’ Shaun Briggs will also present on how injecting personality into brand communications can strengthen loyalty and boost sales — an approach increasingly important for retail businesses vying for deeper customer engagement.
Keynote speakers this year include Oatly’s global chief creative officer John Schoolcraft and VaynerX’s global CMO Avery Akkineni, who will both share fresh, disruptive perspectives on modern brand building.
With consumer attention spans shrinking and competition intensifying, the 2025 conference theme – FAME – is centered around helping brands capture and maintain market share through creative, effective strategies.
Retailers and suppliers won’t want to miss the opportunity to learn from some of Australia’s and the world’s top marketing minds. To view the full program and secure tickets, visit Mumbrella360. Remember to use the code M360RB25 at checkout to claim your 20% RetailBiz reader discount.