For a long time, marketers would base their marketing strategy on 'gut feeling', but that's now long gone, according to a recent paper released by Deakin University Australia and Pitney Bowes Software.
Gaining the trust of customers is a difficult task. This is particularly even more difficult now that the shopping process power has shifted from the retailer to the consumer.
Bringing the focus to a more local level, the Honourable Patricia Forsythe, executive director Sydney Business Chamber, NSW Business Chamber, provided insight into how Sydney continues to evolve into an international shopping destination
As the digital space becomes more prominent in the retail sector, retailers need to prepare themselves for the integration in all aspects of the business including the supply chain.
Tom Punch is the managing director of Haven Licensing who will speak about the value of licensing and how retailers can use this knowledge to drive their business.
Tony Bugg is the head of Licensing Industry Merchandiser's Association and managing director of Bugg Marketing Solutions. A panel of speakers will be representing LIMA at Retail 2012. They will provide you with data on what a brand approach can bring to y
Kylie Watson Wheeler is the managing director of Walt Disney consumer products. She will join a panel of people who all form part of the Licensing Industry Merchandisers Association at Retail 2012.
Alex Ritchie is the creative director and co-founder of e2 who will speak about how creative thinking can help redefine market positions for your business.
Mark Muller is the director of Mark Retail, shop design specialist. He will look at how the design of a store can drive profitability.
Stephen Rinaldo is the director of Rubicon Retail who will explain why your brand is important and price is not.