Aussie fashion retailer launches designer range for 'real' women
City Chic, Australia’s leading fashion retailer in sizes 14-24 has joined forces with renowned Australian fashion designer Michelle Cooke of Billion Dollar Babes, to launch the exclusive range Billion Dollar Babes for City Chic.
The collection consists of a limited range of five high-end designer dresses in varying catwalk styles.
You can expect to see the same signature style Billion Dollar Babes are famous for. The limited range will feature a Grecian inspired look, with stunning draped jersey fabrics. The range also includes several party dresses just in time for the festive season.
“I’m thrilled about this collaboration,” said Cooke.
“I wanted to design the collection for City Chic as all women, no matter their shape and size, want to feel sexy and have the opportunity to wear designer labels. The designs of Billion Dollar Babes for City Chic reflect some of my ‘best of’ dresses and make my designs more accessible to the Australian audience.”
Phil Ryan, general manager of City Chic is excited about the opportunities the collaboration with Billion Dollar Babes opens up for ‘real’ Australian women.
Research from Myer shows that over 60 per cent of Australian women are now a size 14-16.
“The fact is that Australian women’s body shapes are changing,” he said. “The fashion industry is beginning to reflect these changes, producing more and more styles and designs to suit the curves of real women. However there are still very few offerings in the high-end designer market, which is why this collaboration is not only a natural progression for City Chic, but a step in the right direction of fashion for full figured women.”
Billion Dollar Babes for City Chic is available in selected City Chic stores from mid-November.
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