Breville spends $1 million on media campaign
Breville is spending more than $1million on an extensive advertising campaign, which will promote the company’s Professional 800 Collection toasters, dual disc juice processor and ikon Wizz food processor on television, print, online and ambient media.
“It’s been a long time since I saw a toaster advertised,” said Breville brand director, David Gubbin.
“However, our recent research has shown that Australians are becoming exasperated with one of the most simple morning routines – cooking the perfect piece of toast!”
In the advertisement, the Breville Professional 800 Collection toaster showcases how to get perfect toast every time.
In the second TVC, the new Breville Professional 800 Collection dual disc juice processor demonstrates how with the new revolutionary puree disc you can now puree soft fruits like bananas, mangoes and strawberries for a fresh fruit Froojie – 100 per cent fruit juice smoothie.
“As market leaders in the juicing category we believe that this ad will invigorate the category and take juicing to the next level,” concludes Gubbin.
The ads which aired for the first time on 16 November and will remain on air throughout the Christmas sales period during programs such as Packed to the Rafters and 60 Minutes, and lifestyle shows such as Sunrise and Better Homes & Gardens.
To view the ads visit www.breville.com.au
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