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DJs to offer 60 more brands
A majority of the brands will be department store exclusives as part of the company’s "WAS. IS. ALWAYS. DAVID JONES" campaign, an extension of its existing ‘Home of Brands” strategy.
POPAI Marketing at Retail Awards close soon
Retailers are urged to get their entries in for the 2011 Marketing at Retail Awards, which honour excellence and innovation in retail marketing.
UK marketing franchise launches in Australia
Business promotion franchise thebestof has hit Australia and established itself in Victoria, Queensland and New South Wales.
Video Ezy launches flashy loyalty program
According to Video Ezy, Flash Rewards will fill a gap in the market, providing instant and only entertainment-focused rewards such as savings on movies, music, food, magazines and books.
Blockbuster flies blogger to Cannes
After seeing the success of phase one of its branding campaign, Blockbuster Australia is now into the second phase where it aims to increase its engagement level with its customers.
The brain tells all
Surveys and focus groups have always been key feedback tools used by retailers and marketers but now Neurofocus is measuring the brainwaves of customers to gather the effectiveness of advertising, marketing and messaging.
Diva connects through Facebook
As part of the diva’s 'it' girls campaign, diva fans can upload their photos onto the diva Facebook page to be part of a collage of diva fan photos that will be launched in store windows across Australia in July.
Tabasco pushes food retail strategy
Tabasco – which is imported, marketed and distributed in Australia by Stuart Alexander - is set to extend its foodservice offering after its sales in Guzman y Gomez outperformed expectations by 70 per cent.
Marketing council to fast track industry
SMIC, which was founded by POPAI at the end of 2010 in response to industry need, is made up of members from FMCG brand manufacturers, POP and shopper marketing agencies and large retailers.
Westfield takes aim online
Westfield has launched a national marketing campaign to introduce the country’s first online shopping mall, Westfield.com.au.
