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Virgin Mobile ropes in Brad Pitt's brother for Fair Go Bro campaign
Australia's fourth largest telco, Virgin Mobile, has launched a new marketing campaign using some serious brother-of-star power to try and get customers to sign up.
David Jones boosts rewards program with frequent flyer points
David Jones has entered an agreement with American Express and Qantas to add frequent flyer points as a rewards option for its David Jones American Express and store card programs.
Businesses urged to celebrate their achievements
Nominations open this week for the City of Sydney Business Awards which was last year won by clothing label Oobi Baby and Kids.
New branding campaign for Reed Gift Fairs
Reed Gift Fairs has unveiled the first in a series of initiatives aimed at boosting its support to businesses with the adoption of new tagline 'trusted home of retail'.
eBay identifies geoTribes for online advertising
Audience segmentation has long been used as a way to deliver more targeted offline advertising, such as through catalogues, but now eBay has introduced a micro-site that can do the same but for online advertisers.
AGHA launches online hub
The AGHA blog brings together more than 10 leading bloggers and industry experts who will delve into topics ranging from product and design trends to sustainable business practices to social media marketing.
Coles revamps flybuys program
The new flybuys, which is being relaunched by Coles on Monday, will give customers the chance to earn more points, more rewards at more places.
Dick Smith's $1 Sale: Retailer offers apology
Following a bungled sale at the beginning of the month which saw disgruntled consumers walking away empty handed, Dick Smith has extended its "Game On" gaming sale.
TopShop, Experian Footfall partners over analytics
Topshop has chosen Experian FootFall to help provide shopper insight for its first Australian store in Melbourne's Chapel Street.
Sentiments are not sentimental
Barry Urquhart explains how retailers can cope with fickle consumers.
