The Australian Group Buying Code of Conduct has been jointly released by the Australian Direct Marketing Association and the Australian Interactive Media Industry Association.
Group buying sites Cudo and Spreets have teamed up, releasing the framework for a voluntary Code of Conduct for the Australian group buying industry.
Despite continuous reports of flat overall retail spending, sales for group buying and daily deal websites are booming, growing by 280 per cent this financial year, according to IBISWorld.
The Australian group buying market is currently the fastest growing sector in the online retail space, according to telecoms, media and ICT analyst firm Telsyte.
Buying site Cudo will be launching in New Zealand, which will include a media partnership with MediaWorks and the power of ACP NZ magazines.
Spreets, which has been in operation for almost a year, was the first group buying site in Australia and New Zealand.