Articles with tag social-media-engagement


Pay with social media posts at Special K pop-up shop

Kellogg's Special K has opened up a pop up shop in Westfield Sydney that is accepting payments only by social media posts.

Posted Thu 15/08/2013 12:00:00 / Read More »

Businesses embrace social media communication

Social media was once a channel that was unfamiliar to businesses but now it has become a normal way of how companies communicate with their customers.

Posted Tue 09/04/2013 12:00:00 / Read More »

Real dialogue with customers on Local Measure

Roamz has announced launch of its social media management solution for bricks and mortar retailers.

Posted Wed 27/03/2013 12:00:00 / Read More »

A social media disconnection, study shows

While there’s been hype around how social media plays a role in engaging customers, only a small percentage of consumers have ever used it for a customer service enquiry.

Posted Thu 15/11/2012 12:00:00 / Read More »

Put a pin in it

There’s a new kid on the social media block and it’s all about images. Rachael Gavin finds out how retailers can use Pinterest to their advantage.

Posted Wed 07/11/2012 12:00:00 / Read More »

HSW launches digitally interactive catalogue

Working around its philosophy of ‘making life easier’ for customers, Howards Storage World has launched a digitally interactive 2013 catalogue.

Posted Fri 14/09/2012 12:00:00 / Read More »

Smart marketers tap into social media market

In many aspects of retail technology Australia has been vastly known to always been lagging. However, according to a study by Experian, Australia is a mature market when it comes to social network usage such as Pinterest and Instagram.

Posted Mon 27/08/2012 12:00:00 / Read More »

Trust issues with social media still high

While Australians visited Facebook 6.2 billion times in 2011, consumers are still wary of brand engagement via social media platforms, research from Experian Hitwise suggests.

Posted Mon 12/03/2012 12:00:00 / Read More »

Social media usage is not so common

Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using it, according to eMarketingConnected.

Posted Wed 29/02/2012 12:00:00 / Read More »

Black Friday shopping live in Australia

Online shopping USA will attempt to broadcast America’s Black Friday event live via Twitter on November 25.

Posted Tue 22/11/2011 12:00:00 / Read More »

Females embrace social media

Research by American Express shows 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.

Posted Fri 11/11/2011 12:00:00 / Read More »

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