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Businesses embrace social media communication
Social media was once a channel that was unfamiliar to businesses but now it has become a normal way of how companies communicate with their customers.
Real dialogue with customers on Local Measure
Roamz has announced launch of its social media management solution for bricks and mortar retailers.
A social media disconnection, study shows
While there’s been hype around how social media plays a role in engaging customers, only a small percentage of consumers have ever used it for a customer service enquiry.
Put a pin in it
There’s a new kid on the social media block and it’s all about images. Rachael Gavin finds out how retailers can use Pinterest to their advantage.
HSW launches digitally interactive catalogue
Working around its philosophy of ‘making life easier’ for customers, Howards Storage World has launched a digitally interactive 2013 catalogue.
Smart marketers tap into social media market
In many aspects of retail technology Australia has been vastly known to always been lagging. However, according to a study by Experian, Australia is a mature market when it comes to social network usage such as Pinterest and Instagram.
Trust issues with social media still high
While Australians visited Facebook 6.2 billion times in 2011, consumers are still wary of brand engagement via social media platforms, research from Experian Hitwise suggests.
Social media usage is not so common
Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using it, according to eMarketingConnected.
Black Friday shopping live in Australia
Online shopping USA will attempt to broadcast America’s Black Friday event live via Twitter on November 25.
Females embrace social media
Research by American Express shows 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.
