Articles with tag social-media

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AMP Capital Shopping Centre uses gamification to engage shoppers

AMP Capital Shopping Centre has launched an interactive web-based game, Game-2-Win, to engage and reward customers in a different way.

Posted Wed 20/11/2013 12:00:00 / Read More »

Pay with social media posts at Special K pop-up shop

Kellogg's Special K has opened up a pop up shop in Westfield Sydney that is accepting payments only by social media posts.

Posted Thu 15/08/2013 12:00:00 / Read More »

Businesses embrace social media communication

Social media was once a channel that was unfamiliar to businesses but now it has become a normal way of how companies communicate with their customers.

Posted Tue 09/04/2013 12:00:00 / Read More »

Real dialogue with customers on Local Measure

Roamz has announced launch of its social media management solution for bricks and mortar retailers.

Posted Wed 27/03/2013 12:00:00 / Read More »

Put a pin in it

There’s a new kid on the social media block and it’s all about images. Rachael Gavin finds out how retailers can use Pinterest to their advantage.

Posted Wed 07/11/2012 12:00:00 / Read More »

Bringing the conversation to you

SLI System's Mark Brixton explains how social media and content site search can bring in conversation with your customers.

Posted Wed 24/10/2012 12:00:00 / Read More »

The Online Conversation

Bad customer service is never easily forgotten whether that’s online or offline. Margarita Peker explains how retailers can maintain good customer service in the age of social media.

Posted Wed 03/10/2012 12:00:00 / Read More »

Businesses benefit from social media

The 72 per cent of small business owners who have embraced social media believe it has been a success, according to a survey from American Express.

Posted Fri 11/05/2012 12:00:00 / Read More »

Wrapp opens Australian office

Social gifting company Wrapp has opened offices in Sydney and begun working with local retailers to create a gift giving social networking experience.

Posted Fri 27/04/2012 12:00:00 / Read More »

Social media usage is not so common

Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using it, according to eMarketingConnected.

Posted Wed 29/02/2012 12:00:00 / Read More »

Females embrace social media

Research by American Express shows 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.

Posted Fri 11/11/2011 12:00:00 / Read More »

Rapid adoption of social media, mobile devices

The annual RightNow Australia customer experience report shows that the number of Australians actively using social media has increased from 53 per cent to 63 per cent in the last 12 months.

Posted Thu 28/07/2011 12:00:00 / Read More »

The Facebook, consumer and brand link

Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.

Posted Wed 16/03/2011 12:00:00 / Read More »

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