Crowdsourcing product innovation.
AMP Capital Shopping Centre has launched an interactive web-based game, Game-2-Win, to engage and reward customers in a different way.
Kellogg's Special K has opened up a pop up shop in Westfield Sydney that is accepting payments only by social media posts.
Social media was once a channel that was unfamiliar to businesses but now it has become a normal way of how companies communicate with their customers.
Roamz has announced launch of its social media management solution for bricks and mortar retailers.
There’s a new kid on the social media block and it’s all about images. Rachael Gavin finds out how retailers can use Pinterest to their advantage.
SLI System's Mark Brixton explains how social media and content site search can bring in conversation with your customers.
Bad customer service is never easily forgotten whether that’s online or offline. Margarita Peker explains how retailers can maintain good customer service in the age of social media.
The 72 per cent of small business owners who have embraced social media believe it has been a success, according to a survey from American Express.
Social gifting company Wrapp has opened offices in Sydney and begun working with local retailers to create a gift giving social networking experience.
Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using it, according to eMarketingConnected.
Research by American Express shows 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.
The annual RightNow Australia customer experience report shows that the number of Australians actively using social media has increased from 53 per cent to 63 per cent in the last 12 months.
Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.