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Businesses embrace social media communication
Social media was once a channel that was unfamiliar to businesses but now it has become a normal way of how companies communicate with their customers.
Real dialogue with customers on Local Measure
Roamz has announced launch of its social media management solution for bricks and mortar retailers.
Put a pin in it
There’s a new kid on the social media block and it’s all about images. Rachael Gavin finds out how retailers can use Pinterest to their advantage.
Bringing the conversation to you
SLI System's Mark Brixton explains how social media and content site search can bring in conversation with your customers.
The Online Conversation
Bad customer service is never easily forgotten whether that’s online or offline. Margarita Peker explains how retailers can maintain good customer service in the age of social media.
Businesses benefit from social media
The 72 per cent of small business owners who have embraced social media believe it has been a success, according to a survey from American Express.
Wrapp opens Australian office
Social gifting company Wrapp has opened offices in Sydney and begun working with local retailers to create a gift giving social networking experience.
Social media usage is not so common
Despite social media being an important part of integrated marketing for many businesses, less than half of the largest Australian organisations are using it, according to eMarketingConnected.
Females embrace social media
Research by American Express shows 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.
Rapid adoption of social media, mobile devices
The annual RightNow Australia customer experience report shows that the number of Australians actively using social media has increased from 53 per cent to 63 per cent in the last 12 months.
The Facebook, consumer and brand link
Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.
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