UK experiential marketing agency TRO has opened in Australia following a merger with existing local agency, Retail Engine.
It's time for retailers to go back to the fundamental principles and reclaim the four walls with sensory engagement. Stephen Ogden-Barnes and Danielle Barclay write.
Retail Engine and Deakin University invited RetailBiz into the sensory store also referred to as the 'future store'.
Retail 2011 is placing important emphasis on how retailers can best achieve success through an aesthetic approach.
In an attempt to interact with customers at store level, Telstra have been innovating traditional visual merchandising in their windows for the past 12 months with Retail Engine.