For a long time, marketers would base their marketing strategy on 'gut feeling', but that's now long gone, according to a recent paper released by Deakin University Australia and Pitney Bowes Software.
Gaining the trust of customers is a difficult task. This is particularly even more difficult now that the shopping process power has shifted from the retailer to the consumer.
Bringing the focus to a more local level, the Honourable Patricia Forsythe, executive director Sydney Business Chamber, NSW Business Chamber, provided insight into how Sydney continues to evolve into an international shopping destination
As the digital space becomes more prominent in the retail sector, retailers need to prepare themselves for the integration in all aspects of the business including the supply chain.
In less than a week, Retail Expo & Conference 2012 will swing open its doors on 24 - 26 September to more than 1,500 people who have already registered to attend the event.
Tom Punch is the managing director of Haven Licensing who will speak about the value of licensing and how retailers can use this knowledge to drive their business.
Tony Bugg is the head of Licensing Industry Merchandiser's Association and managing director of Bugg Marketing Solutions. A panel of speakers will be representing LIMA at Retail 2012. They will provide you with data on what a brand approach can bring to y
Kylie Watson Wheeler is the managing director of Walt Disney consumer products. She will join a panel of people who all form part of the Licensing Industry Merchandisers Association at Retail 2012.
Alex Ritchie is the creative director and co-founder of e2 who will speak about how creative thinking can help redefine market positions for your business.
Mark Muller is the director of Mark Retail, shop design specialist. He will look at how the design of a store can drive profitability.
Stephen Rinaldo is the director of Rubicon Retail who will explain why your brand is important and price is not.
Katharina Kuehn is the director of RDG Insights, a subsidary of Retail Doctor Group. She will provide a neuro insight into how consumers behaviour in the retail space.
Ian Wong is the associate partner of IBM Global Businesses Services Research who will review the results uncovered by a recent IBM study that looked at how the power has shifted from the retailer to consumer.
Preston Lewis is the managing director of Warner Bros in Australia who will be on a panel discussing the topic of licensing.
Steve Ogden-Barnes is an industry fellow of Graduate School of Business at Deakin University. He will be co-presenting on a pnale with the Australian Bureau of Statistics, Pitney Bowes Software and AudioClinic.
From 24th September at the Sydney Exhibition and Convention Centre, Retail Expo 2012 will be hosting its illustrious Retail Conference, for the 13th year running.
Peter Wilson is head of shopper marketing at Idea Works. He will share the latest from his latest trip as part of the Westfield World Retail Study Tour.
Michael McKinnon the security advisor for AVG will teach what online threats exist for retailers and practical tips for protecting your business from cybercrime.
Andrew Whittaker from Ferrier Hodgson will present a case study focusing on the rebrith of the Colorado Group as Fusion Retail Brands.
Jim Papas from myeyes will show you how he has successfully developed and implemented an innovative retail solution.
Interpoint Events has announced Australia’s biggest retail show Retail 2012 Exhibition Retail and Conference returns to Sydney on 24-26 September.
Event organisers Interpoint Events is now calling for papers for the Retail Expo, Australia’s largest retail exhibition.