A reason why retailers are finding it difficult to integrate themselves into the digital space is because there’s a lack of skills. Tim Beveridge explains how to get your staff digitally skilled.
Marketing solutions company Responsys has revealed Australian digital markets are increasingly savvy but there’s increasingly a widening gap in digital expertise.
Responsys, together with Econsultancy, have conducted their first cross-channel marketing report that shows a snapshot of how global companies are integrating mobile into their marketing and advertising campaigns in 2012.
The Big Australian Report show that 100 per cent of marketers are sending emails to customers and members despite the increase use of mobile and social channels.