Australia’s two largest supermarket Coles and Woolworths have agreed they will provide greater certainty and clarity about their dealings with suppliers without adding complexity or cost to the consumer goods sector.
While private labels have been the pick of the bunch for the last five years, a Neilsen report has identified that for the first time household penetration has dramatically fallen.
New research from IBISWorld shows the private label products have been one of the supermarket industry’s fastest growing segments in the past decade.
Research f the Asia-Pacific region by Datamonitor has revealed that almost half of consumers are choosing to shop based on where they can buy private labels.
The independent retail analyst found that many specialist electrical retailers are using private label and own brands to remain competitive against non-specialists, such as supermarkets and online retailers.